Iris de
+31 623 495 625

Lifestyle stereotypes

IKEA's shopping centers are the perfect example of staged reality, a hyper-real space. Where customers can buy predetermined lifestyle and predetermined showrooms. This work is about losing our own identity in mass production. In this alternative ikea package you will find a questionnaire with sticker sheets. The questions are personal and contain topics such as political preference, income and social status. Based on these questions, a personal alternative showroom is created.